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Google Converts PDFs To HTML For Indexing In Search

Google’s John Mueller said that Google will convert PDF documents, as well as other documents, from their original form and into HTML in order to better index those documents. John said on Twitter “FWIW we convert PDFs & other similar document types into HTML for indexing too.” We also know that Google is pretty slow […]

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Daily Search Forum Recap: August 30, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Ads Overview Cards Now Let’s You Make Some Ad Modifications Google Ads now lets advertisers make some modifications to their ads directly from […]

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The ultimate guide to using Bing Webmaster Tools – Part 5

Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series. Please visit Search Engine Land for the full article.

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Daily Search Forum Recap: August 29, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Reddit Thread On PBNs Caught Google’s Attention There is a thread at Reddit on the topic of someone building out a PBN, a public […]

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SearchCap: Reports change in GSC, wasting SEO budgets, bid management & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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Collaboration and user management in the new Search Console

As part of our reinvention of Search Console, we have been rethinking the models of facilitating cooperation and accountability for our users. We decided to redesign the product around cooperative team usage and transparency of action history. The new Search Console will gradually provide better history tracking to show who performed which significant property-affecting modifications, […]

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Why following SEO trends guarantees SEO budget waste.

Blindly following SEO trends is almost guaranteed to waste an SEO budget and your time. Contributor Kasper Szymanski looks at the pros and cons of investing in SEO and how to maximize a budget. Please visit Search Engine Land for the full article.

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Daily Search Forum Recap: August 28, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google: Certifying Content It Still Valid Is Good, But Not Date Update Worthy Google’s John Mueller said it is great to go through old […]

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SearchCap: GMB gets new ‘veteran-led’ attribute, smartphone shopping survey, SEO nerds & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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Google Judges All Content On Your Pages, Be It Written By You Or Others

Google’s John Mueller said again that any type of bad content on your site, be it content you write yourself or content published by users – i.e. user generated content, can be used to judge your site. He said the content displayed is what Google uses “for your website’s crawling, indexing, and ranking.” John said […]

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Google My Business Adds Veteran Led Attribute / Icon

Google has added a new attribute for businesses that are veteran led. It is pretty easy to get the label on your Google My Business listing, you just go to your account, click on the “info” tab and click edit on the “attributes” section. Here is a screen shot of the edit attribute section that […]

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