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How to drive conversions with on-brand SEO copywriting

Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message that builds trust and drives conversions. Please visit Search Engine Land for the full article.

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Google 10 Years Later: Absolute Vs Relative URLs Doesn't Matter For SEO

I know, I know, this is a basic SEO question – the absolute URLs versus relative URLs. But we covered it literally 10 years ago and back then Google’s John Mueller answered the question and also answered it today. In short, both times he said for search and SEO, using one or the other technically […]

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Fourth of July Google & Bing Home Page For 2018

Happy Fourth of July everyone! As normal, I won’t be posting stories here on independence day mostly because most of the readers here are off and don’t want to be reading about SEO and search on their day off. I do have tons to post but I’ll save it for tomorrow. Hope you all enjoy […]

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Google My Business Insights adds queries used to find your business

Learn how people find your business in Google Maps and local search within Google My Business Insights with this new report. Please visit Search Engine Land for the full article.

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SEO Industry Mocks BuzzFeed Story On SEOs Buying Links At Popular Web Sites

It feels like every six-months or so a new story comes out how SEOs are manipulating the Google search results, or at least trying to manipulate the Google search results, by taking advantage of link drops in popular online magazine web sites like Forbes, Entrepreneur and Inc. Stuff we have covered here numerous times. In […]

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Google Data Studio Gains 16-Months Of Search Analytics Data

The Google Data Studio now also has 16-months of Search Analytics data from Google Search Console, as I reported late last night at Search Engine Land. So now the only place you cannot get 16-months of Search Analytics data from is the original old Google Search Console Search Analytics report. You can however get the […]

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Rumors Of A Google Search Algorithm Update Coming Soon

The SEO industry is a funny place in that we are constantly tracking Google updates as they are happening but at the same time, we are always trying to be one step ahead of them to know before they will happen. Like knowing when bad weather is about to hit, so you can prepare. It […]

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How to prioritize SEO tasks by impact

How do you know if the SEO and content changes you’re making will benefit your site? Contributor Casie Gillette looks at ways to prioritize resources so they impact your bottom line and support your business objectives. Please visit Search Engine Land for the full article.

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6 things Google Ads can now do automatically

Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how ‘smart’ automation works and what PPC professionals and account managers can do to further improve results. Please visit Search Engine Land for the full article.

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Daily Search Forum Recap: July 3, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Speed Update Clarification: Making A Fast Site Faster Won’t Help Your Rankings The other day I covered how Google’s John Mueller implied there […]

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SearchCap: Google clarifies speed update, Google Ads, prioritizing SEO & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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