In this case study, a focus on keywords and cleaning up data to better understand CRO led to a 55 percent decrease in purchase CPA and larger deal size leads. Please visit Search Engine Land for the full article.
Changes to the core concepts of quality and authority over the past year have altered the course of SEO forever, with Google both improving algorithms and increasingly relying on human “quality raters.” Please visit Search Engine Land for the full article.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Search Ranking Algorithm Update Around January 6th Google may have pushed out their first larger search algorithm update of 2019 over this weekend. […]
Gary Illyes speaks at a lot of conferences around the world on Google SEO and webmaster related topics. He works for Google and over the past several years has spoken at most large SEO conferences from what I’ve seen. He said if you want him to speak at your event, you should fill out a […]
Google may have pushed out their first larger Google search algorithm update of 2019 over this weekend. It may have started around January 5th or 6th and it seems to be continuing on through today – the 7th. There is both chatter within the SEO community and ranking tools validating the shifts in the Google […]
GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored. Please visit Search Engine Land for the full article.
The tool employs Cloudflare Workers to make changes server-side. Please visit Search Engine Land for the full article.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Yelp Ghost Update, Google Featured Snippets, Bing Crawler & New Years It has been a bit slow with the holiday […]
unsplash-logoTristan Colangelo Sura gave up on her debugging for the moment. “The word for all this is ‘mature programming environment.’ Basically, when hardware performance has been pushed to its final limit, and programmers have had several centuries to code, you reach a point where there is far more signicant code than can be rationalized. The […]
Craig Mount posted a detailed analysis of a Yelp update being named the Ghost update over at Search Engine Land. In short, sometime around October, Halloween time, Yelp dropped tons of reviews in their results and in some cases, it ended up listing them as “not recommended.” He said one of his clients “lost 40 […]
It has been a bit slow with the holiday and New Years season but we have some news for you all in the SEO world. We posted our monthly Google webmaster report. Yelp did an update a couple months ago that made reviews disappear. Google launched a new AMP feature for featured snippets. Google featured […]