Many web sites put a keyword rich one line short description of the content on the page in their title tag. Many of those companies also add to the end of their title tag the company or brand name of the site. Google confirmed that it is 100% okay to put your company name in your title tag.
John Mueller of Google said on Twitter it “wouldn’t be bad” to put your company or brand name in your title tag, “assuming the title has more than just the brand name,” he said.
Here are the tweets:
That wouldn't be bad, assuming the title has more than just the brand name.
— ð John ð (@JohnMu) August 16, 2018
In fact, a ton of sites do this. We don’t do it here, but Search Engine Land does it, here is a screen shot of their title tag:
How it shows up in the search results depends on Google’s mood.
But that is for another SEO debate.
Forum discussion at Twitter.
Note: This story was pre-written and scheduled to be posted now, I am currently offline for a holiday.