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Where Will SEO Go This Year?

What changes are ahead for SEO in 2016? From the rise of social search to a shift in who enters the field, columnist Benjamin Spiegel predicts what we should expect to see. The post Where Will SEO Go This Year? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google Image Search Tests Colored Label Filters

August 2015 we captured Google testing image button filters in mobile. Since then, Google has been testing colored based filter icons on desktop as well. Wolf of SEO posted a screen capture on Twitter of the interface, here is a copy: I am not able to replicate it but I know Google has been testing […]

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Google Search Update Sign? Seeing Some Early Signs

In the past 24-hours or so, I’ve been seeing some early signs of a possible Google update. It might be impacting a limit number of sites or it might be the start of something big. Maybe the early signs of Penguin – wishful thinking? I’ve received dozens of questions via email and social about changes […]

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The Local SEO Playbook To Increased Visibility And Customer Acquisition

Columnist Thomas Stern discusses five essential components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores. The post The Local SEO Playbook To Increased Visibility And Customer Acquisition appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Daily Search Forum Recap: February 29, 2016

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Search Console Search Analytics Stuck Again I wouldn’t be alarmed but the Google Search Console, Search Analytics report is delayed again. It is […]

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Google: HTML Sitemaps Can Help But Are They Necessary?

Personally, I am a fan of having HTML Sitemaps – mostly for 404 like pages, so users who stumble on a page they are forbidden (sounds strict) to access, they have a way out but not out of your web site. That being said, how necessary is it for Google and crawling? In todays day […]

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SEO & The Zero Moment of Truth

Columnist Marcus Miller discusses how the customer journey has changed in the digital age and recommends ways to reach consumers at each stage of the journey via SEO. The post SEO & The Zero Moment of Truth appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Video Recap of Weekly Search Buzz :: February 26, 2016

This week in search, we had Google go live with the AMP pages in the mobile search results this Tuesday. Google said that AMP is not yet a ranking signal. Google is sending AMP error alerts in the Search Console. Google has removed AdWords ads on the right side, this is big news. Google Compare […]

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Prioritizing Local Search Profile Listings: 2 Methods

Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in. The post Prioritizing Local Search Profile Listings: 2 Methods appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Daily Search Forum Recap: February 25, 2016

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Chrome Caught Buying Paid Links For $350,000? Google may be getting itself into hot water again with paid links. In 2012, Google Chrome […]

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Setting Local SEO Expectations: 3 Points To Hit Early And Often

When it comes to providing SEO for local businesses, it’s crucial to set realistic expectations. Columnist Jenny Foster discusses three points she likes to drive home with clients to ensure a strong relationship and a smooth campaign. The post Setting Local SEO Expectations: 3 Points To Hit Early… Please visit Search Engine Land for the […]

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