SEO tips

Google Earth Day Logo – A Day Early

Tomorrow is Earth Day and Google has already started to push out their special Google Doodle, Google logo, for the day in places where tomorrow is today. The logo is animated and interactive, made up of 12 different slides. Google wrote that this Doodle “follows the story of a fox who dreams about an Earth […]

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Earth Day Google doodle offers up conservation tips to help save the planet

Google is using today’s doodle to promote conservation efforts and support the World Wildlife Fund, The Ocean Agency, and The Jane Goodall Institute. The post Earth Day Google doodle offers up conservation tips to help save the planet appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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4 tips to maximize content marketing performance

Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice. The post 4 tips to maximize content marketing performance appeared first on Search… Please visit Search Engine Land for the full […]

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Listen to your mother: Win Mother’s Day with humor and timing

Advertisers, have you put together your Mother’s Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms. The post Listen to your mother: Win Mother’s Day with humor and timing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Daily Search Forum Recap: April 14, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Burger King Spams Google Home, Similar Images, Featured Snippets & Ask.com Privacy Bug This week in search, I covered how […]

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Getting the most bang for your buck: 11 CRO opportunities

Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered — check out the tips below for inspiration and actionable tips! The post Getting the most bang for your buck: 11 CRO opportunities appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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SearchCap: CRO tips, local search proximity & paid search analytics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: CRO tips, local search proximity & paid search analytics appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Daily Search Forum Recap: March 23, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Dance 2017 A Huge Success Last night, Google had an event for webmasters, SEOs and SEMs called the Google Dance. It was an […]

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Google Official Tips On Closing A Site For Days (For Maybe Shabbat)

We’ve talked a lot about sites that close down once a week or more for religious purposes, specifically closing on Shabbat. We were concerned about how GoogleBot handles it, will rankings drop and what about sites that show interstitials as a message to their customers about being closed, will they be hit by the penalty? […]

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Google recommendations on how to handle day-long site closures for search rankings

Need to turn off your website for a period of time, but worry your Google rankings will drop? Here are some tips from Google’s John Mueller on how to handle it. The post Google recommendations on how to handle day-long site closures for search rankings appeared first on Search Engine Land. Please visit Search Engine […]

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Hyperlocal marketing will soar in 2017: 5 tips to stay on top

As mobile continues to grow, consumers are conducting more searches with hyperlocal intent — and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality. The post Hyperlocal marketing will soar in 2017: 5… Please visit Search Engine Land for the full […]

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