SEO tips

A winning process yields winning results: Conversion optimization tips from SMX Advanced

Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced. The post A winning process yields winning results: Conversion optimization tips from SMX Advanced appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Featured snippets: Optimization tips & how to ID candidate snippets

Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted “position zero.” The post Featured snippets: Optimization tips & how to ID candidate snippets appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer

What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it. The post How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer appeared… Please visit Search Engine Land for […]

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Better Snippets for your Users

Before buying a book, people like to get a snapshot of how they’re about to spend a few hours reading. They’ll take a look at the synopsis, the preface, or even the prologue just to get a sense about whether they’ll like the book. Search result snippets are much the same; they help people decide […]

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Bing Remarketing: The best-kept marketing secret

Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ. The post Bing Remarketing: The best-kept marketing secret appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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7 Real-World Tips for Better Social Engagement

Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with… Please visit Search Engine Land for the […]

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5 strategies to improve your ad copy

Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions. The post 5 strategies to improve your ad copy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Bing Ads To Stop Supporting Creation Of Standard Text Ads On July 31st

Bing announced that starting July 31st, 2017 they will stop supporting the creation of new and editing of existing standard text ads. Advertisers will only be able to create or edit ads using the extended text ads format. Bing did add that “all your existing standard text ads will continue to serve alongside expanded text […]

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Start Listening! 7 Real-World Tips for Better Social Engagement

Pepsi….Fox News….Uber. Look at recent headlines and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with social… Please visit Search Engine Land for the full […]

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3 tactics we’re using for Answer Boxes

The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips. The post 3 tactics we’re using for Answer Boxes appeared first on Search Engine Land. Please visit Search Engine Land for […]

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Simple tips to get your app indexed, ranked & installed

Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google’s “app pack” search results. The post Simple tips to get your app indexed, ranked & installed appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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