When we announced almost a year ago that we’re experimenting with mobile-first indexing, we said we’d update publishers about our progress, something that we’ve done the past few months through public talks in office hours on Hangouts on Air and at conferences like Pubcon. To recap, currently our crawling, indexing, and ranking systems typically look at the desktop version of […]
Whether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities. The post The nitty-gritty paid search account health check: Part 1 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data. The post Competitive analysis: Making your auction insights work for you appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google’s John Mueller said on Twitter just because your Google cache link is not showing up in the search results, it does not mean your pages are deemed low quality in Google’s eyes. It just means Google has yet to cache the page or something it technically stopping Google from caching the page. Here are […]
Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results. The post Critical tips for navigating difficult client relationships appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google’s Meg S. announced in the Local Guides Forum that those who use Android can now upload videos to the local listings so viewers of those listings can see a more about the local business. Meg wrote “Local Guides on Android have the chance to add the first-ever videos to millions of places. The possibilities […]
Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down how to make your price extensions stand out on the results page. The post Eight insider tips for exceptional price extensions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Voice search is growing in popularity, yet many search marketers still don’t have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future. The post Key notes on optimizing for voice search: Conversation, content and context… Please visit Search Engine Land for […]
Producing great content is challenging enough, but creating lots of great content on a regular schedule can be overwhelming for many marketers. Contributor Jeremy Knauff lays out a system you can employ to achieve your content creation goals. The post 4 tips for becoming a content-producing… Please visit Search Engine Land for the full article.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: I Failed: The Google June 25th Update Shows No Patterns Over the past week or so, I’ve been collecting data on the June 25th […]