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Google: Differentiate Structured Markup Between Recorded & Live Stream Videos

Google’s John Mueller said in a webmaster hangout yesterday that it is really important that when you use structured data for video content, you use the right markup based on it being either recorded video or live stream video. He said this around the 12:04 mark into the video. He said “For structured data in […]

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Using insights to find new audiences to test for awareness campaigns

Learn how to test new audience combinations with the Audience Insights tool in Google Ads Audience Manager. Please visit Search Engine Land for the full article.

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Bing Has Hundreds Or Thousands Of Features In Their Search Ranking Models

We have all heard Google say they have over 200 or hundreds of ranking signals in the search algorithm. Here is Frédéric Dubut from Bing saying Bing has hundreds to thousands of “features” in their search ranking models. He said this on Twitter “The model has hundreds, if not thousands of features.” In fact, he […]

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Google Removed 2.3 Billion Bad Ads In 2018

Google announced that they have removed 2.3 billion bad ads in 2018 for violations of both new and existing policies. Google said this included 207,000 ads for ticket resellers, over 531,000 ads for bail bonds and about 58.8 million phishing ads. That comes out to over six million bad ads per day! In 2018 they […]

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Olga Ladyzhenskaya Google Logo Partial Differential Equations

Today on Google’s home page is a special Doodle, Google logo, to remember the life of the Russian mathematician Olga Ladyzhenskaya. She was most well known for her work on partial differential equations and fluid dynamics. The Doodle was posted on her 97th birthday – she passed at the age of 81 on January 12, […]

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The Dummies Guide to Enterprise Customer Data Platforms

Learn to integrate data from all sources, segment a buyer profile, create optimal buyer models, and more. Please visit Search Engine Land for the full article.

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Using automation to boost PPC performance

Learn how automating bid management, scripts, error checking, reporting and ad copy can help marketers harness the power of automation to succeed in the fast-paced world of PPC. Please visit Search Engine Land for the full article.

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Optimizing content for voice search and virtual assistants for a competitive edge

Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns. Please visit Search Engine Land for the full article.

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Managing Sitemap XML with Google Search Console

What to look for in Search Console indexing reports, plus learn why and how to create a dynamic Sitemap file. Please visit Search Engine Land for the full article.

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Bing Looking To Hire Project Manager To Work On Search Rankings

Bing’s Frédéric Dubut posted on Twitter that his company, Microsoft, is looking to hire a new project manager to work on the “secrets of the Bing ranking algorithm.” Specifically they are hiring a PM to work on the 10 blue links that show up in the Bing search results. He calls them Bing’s “crown jewels.” […]

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12 leading call analytics vendors profiled

Learn about the benefits of using call analytics platforms and find out which one is right for your company. Please visit Search Engine Land for the full article.

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