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What they don’t tell you about SEO

Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the traffic. But there’s more to it than than, and columnist Matthew Barby explains what you should REALLY expect from an SEO campaign. The post What… Please visit Search Engine Land […]

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Jobs der Woche: ReachLocal, INTERNETONE, Springer Science+Business Media …

Du liebst SEO, bist von Herzen Online-Marketing-Liebhaber und es spornt dich an, den Erfolg von Webseiten zu steigern? Du weißt, wie Webseiten inhaltlich und technisch für Google & Nutzer weiterentwickelt werden können? Schema.org, Analysen mit der …

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Get A Text Link From Apache.org For $5k Per Year, Google Did For $100k Per Year

A Google Webmaster Help thread has someone pointing out that Apache, world’s most used web server software, has a thank you page where they have do-follow links for sale. And in fact, Google, amongst other brands are paying $100,000 per year for the link – or maybe they are just giving the $100k to support […]

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How to dominate local SEO: more challenging in an evolving local search environment

Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies. The post How to dominate local SEO: more challenging in an evolving local search environment appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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SMX West is just days away. Reserve your seat now!

We’re one week away from the 10th edition of SMX West – the premier search marketing conference on the West Coast! Don’t miss your chance March 21-23 in San Jose to get actionable SEO and SEM tactics that will drive your campaign’s success. It’s not too late to secure the best… Please visit Search Engine […]

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Study: PPC cannot accurately identify winning organic titles

Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don’t necessarily indicate winning SEO titles. The post Study: PPC cannot accurately identify winning organic titles appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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5 ways SEO experts say you should optimize for RankBrain

It may be difficult to optimize for RankBrain, but that doesn’t mean it’s impossible. Here, columnist Nate Dame has gathered wisdom from some of the top voices in the search industry. The post 5 ways SEO experts say you should optimize for RankBrain appeared first on Search Engine Land. Please visit Search Engine Land for […]

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How to build an SEO strategy to dominate your market

Want to build an SEO strategy that can withstand algorithm updates, growing competitors and industry fluctuations? Columnist Jeremy Knauff explains how to do this by rethinking your approach. The post How to build an SEO strategy to dominate your market appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google patent on related entities and what it means for SEO

Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts. The post Google patent on related entities and what it means for SEO appeared first on… Please visit Search Engine Land for the full […]

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Google Caches JavaScript & CSS Files For A Long Time & Why That Matters

Google’s John Mueller confirmed on Twitter that Google does cache your JavaScript and CSS files for a “fairly long” time and thus, if those files change what content shows up on the page or what new URLs you produce, then that might be an issue for your SEO strategy. John said “Yes – we cache […]

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Pittsburgh jobs for 2/1

Internships. Renovo, a Pittsburgh-based brand of natural hair and skin care products, is seeking a Content Writing and Marketing Intern. The ideal candidate will have strong writing skills, knowledge of SEO, and a passion for green and sustainable …

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