39 questions with Google at SMX West

Ever wanted to hear answers to your SEO questions straight from the mouths of Googlers? Columnist Eric Enge recaps a session from SMX West where audience members were able to ask Google anything. The post 39 questions with Google at SMX West appeared first on Search Engine Land. Please visit Search Engine Land for the […]

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Getting the most bang for your buck: 11 CRO opportunities

Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered — check out the tips below for inspiration and actionable tips! The post Getting the most bang for your buck: 11 CRO opportunities appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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SearchCap: CRO tips, local search proximity & paid search analytics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: CRO tips, local search proximity & paid search analytics appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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How’s your customer data? Learn how to keep it fresh and accurate

Ask any marketer what shape their customer data is in and chances are good you’ll hear: “poor.” In this webinar, we’ll learn how to fix that, and how to build a solid foundation with your customer dataset. If you think network data means gathering business cards at lunch, you’re in for… Please visit Search Engine […]

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Google Warns YouTube Creators: Ad Revenue May Fluctuate Over Next Few Weeks

As you know, Google promised to make ad controls for advertisers as advertisers continue to leave Google over the controversy around their ads being shown on hateful, offensive and derogatory content sites and YouTube videos. So the next step, Google announced yesterday that changes are happening now with YouTube Creators. Marissa, a YouTube Community Manager, […]

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Updates to the Google Safe Browsing’s Site Status Tool

(Cross-posted from the Google Security Blog) Google Safe Browsing gives users tools to help protect themselves from web-based threats like malware, unwanted software, and social engineering. We are best known for our warnings, which users see when they attempt to navigate to dangerous sites or download dangerous files. We also provide other tools, like the […]

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How Google May Rank Websites Based Upon Their Databases Answering Queries

Imagine that some sites might be ranked by Google based upon how their databases might answer queries. A patent from Google refers to this approach as one that looks at database service requirements to rank large sites such as sites that cover products, jobs, travel, recipes and movies. Such sites might include some static pages […]

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Why Google’s SEO advice is NOT (always) in your best interest

Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company’s advice is in their best interest, not yours — so make sure you understand the nuances. The post Why Google’s SEO advice is NOT (always) in your best interest appeared first… Please visit Search Engine Land for […]

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Fred’s losers: Sistrix analysis says ad-heavy, thin-content sites hit worst

Here is our first report from an SEO data provider that analyzes 300 domains after the Google Fred update. The post Fred’s losers: Sistrix analysis says ad-heavy, thin-content sites hit worst appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google says it has now tracked 4 billion store visits from ads

The company says thousands more advertisers will gain access to store visits data as a result of improved measurement techniques and machine learning-powered modeling. The post Google says it has now tracked 4 billion store visits from ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Study: PPC cannot accurately identify winning organic titles

Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don’t necessarily indicate winning SEO titles. The post Study: PPC cannot accurately identify winning organic titles appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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