SEOs

Most SEOs Say Redirect, Not 404, When Pruning Old Content

Cyrus Shepard posted a poll on Twitter asking SEOs what is better to do when pruning old content, to 301 redirect or 404 the page. That is if the page cannot be updated to have better content, what do you do? Either (a) Noindex/Remove (noindex, 404, 410) or (b) 301 Redirect to a relevant, better […]

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SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations

Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of industry collaboration. Please visit Search Engine Land for the full article.

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SEO Google Humor: Do SEOs Live & Work In Rankweil?
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Moz Updated Domain Authority (DA) & Some SEOs Are Freaking Out About Their Google Rankings

I am not surprised, as you probably could tell when I wrote about my issues with Moz’s domain authority a month ago. Moz updated their DA (domain authority) scores and some SEOs are freaking out that their Google rankings will drop. DA and Google rankings have absolutely nothing to do with each other. Just because […]

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Google: SEOs Don't Manipulate Google They Manipulate Web Sites

Sometimes Google’s John Mueller has these one liners that I just want to share with the SEO community. He said on Twitter “SEOs don’t manipulate Google, they manipulate websites.” Here is the tweet: SEOs don't manipulate Google, they manipulate websites. There's a *lot* of work that makes sense to do on websites, which makes search […]

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Most SEOs Want Fetch As Google Even With URL Inspection Tool

Google told us the Fetch as Google tool is going away and being replaced by the URL Inspection Tool. But some SEOs, well, seems like the majority of SEOs, want Google to port over the Fetch as Google tool as well. A Twitter poll with 88 results shows about 75% want both the Fetch as […]

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What Is More Important For SEOs To Understand; Guidelines Or Algorithm Updates?

Tomorrow at SMX West I am moderating a panel called Machine vs. Man: What Really Matters For SEO Success. One of the panelists is Frédéric Dubut from Bing and he posted a poll asking what is more important for SEOs, understanding the search quality raters guidelines or the ranking algorithm updates? He only had 21 […]

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Poll: SEOs Like The Old Over The New Google Search Console

Most people, by nature, do not like change. I love new tools and playing with new things, but I like consistency and big changes I try to avoid. But also, change can bring really big opportunities. So when I saw the results around most SEOs liking the old Google Search Console over the new one, […]

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Poll: Most SEOs Don't Offer Guaranteed Success

You hire an SEO to typically improve how much qualified traffic your web site gets. With the aim of driving more conversions and revenue for your business. But do SEOs give guarantees on such performance? The answer is typically no. Martin McDonald posted a poll on Twitter asking if SEOs provide any sort of guarantee […]

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Local SEOs Say Google Posts Traffic Significantly Declining

A group of local SEO experts are saying in the Local Search Forums that the Google Posts traffic has significantly declined over the past month or so. This specifically happened when Google moved the Google Posts to the bottom of the knowledge panel around October 1st. Jow Hawkins wrote: I am a huge fan of […]

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Bing Search Spam Fighter: Interesting Reality Check From SEOs

Frédéric Dubut is a Bing spam fighter, he works on search quality and safety at Bing – we quoted him here a few times. He attended the TechSEO Boost search conference yesterday and posted on Twitter “I always find it fascinating to hear the “reality check” from SEO folks.” What does he mean by that? […]

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