An SEO, I believe his name is Alexander, asked John Mueller of Google in this morning’s video hangout if Google is aware of a trick some sites are using to combat any negative impact from the August 1st medic update. John was unaware and confused by the strategy, saying he would only see a downside […]
I am not surprised, as you probably could tell when I wrote about my issues with Moz’s domain authority a month ago. Moz updated their DA (domain authority) scores and some SEOs are freaking out that their Google rankings will drop. DA and Google rankings have absolutely nothing to do with each other. Just because […]
Every now and then, espesially if you do SEO for a living, you want to see how a site ranks in Google within a specific country or region. Of course you can try to use the Google Ad Preview and Diagnosis tool. But you can also use special URL parameters to see it as well. […]
I am so so so tired of covering this topic, we’ve covered it for well over a dozen years and I just covered it a week or so ago. Google doesn’t use CTR, click through data, to rank their search results. But of course, Google posted something that is driving huge confusion again around the […]
This week, we covered both a possible Google search and Bing search algorithm update. Bing said only a few people at Bing really understand how core ranking works there. Google Search Console is sending alerts for big traffic changes. Google’s search algorithm does adjust for YMYL types of queries. Google released a white paper with […]
The Google white paper I just covered mentions explicitly that Google’s algorithms can detect if a query is related to YMYL, your money your life, related content and then adjust the weights of the ranking algorithm for those specific queries. There has been some debate in the SEO industry if Google is indeed doing this […]
Bing’s FrÃ©dÃ©ric Dubut posted on Twitter that his company, Microsoft, is looking to hire a new project manager to work on the “secrets of the Bing ranking algorithm.” Specifically they are hiring a PM to work on the 10 blue links that show up in the Bing search results. He calls them Bing’s “crown jewels.” […]
Google’s John Mueller was asked if Google’s algorithm can associate negative factors with people or organizations that would lead the unrelated site to be downgraded in their search results. John said he doesn’t believe Google has such an algorithm but then explores other possibilities. At the 27:32 mark into the video hangout, a site owner […]
After a review to confirm a drop in traffic, there are some typical problems (like redirects, missing pages and domain issues) that can be fixed to get your SEO back on track. Please visit Search Engine Land for the full article.
Google’s John Mueller said on Reddit that higher page count “means nothing” for ranking higher in Google. He said, in fact, he has seen case studies from the SEO community where reducing the number of pages results in overall better rankings in Google search. But the number of pages on your site is not a […]
Three examples of site architecture modifications that offer big SEO gains in digital marketing. Please visit Search Engine Land for the full article.