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Google: We Are Good At Ignoring Link Cruft

Google’s John Mueller said on yesterday’s Google hangout at around the 8:17 mark on YouTube that Google is pretty good at ignoring link cruft. Basically old, spammy and irrelevant links accrued by the site over the years. This is similar messaging from before but the word “cruft” is newish, I think so I covered it […]

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SearchCap: Bing & Yahoo partner, Google News SEO & link ranking study

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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Ask an SMXpert: Link prospecting and helpful tools to manage outreach

Content-led link building expert Paddy Moogan offers some practical tips on driving inbound links and collaboration tools to manage outreach campaigns. Please visit Search Engine Land for the full article.

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Search Buzz Video Recap: Google Algorithm Update, Mobile First Indexing Update, Medic Update, Link Schemes & More

This week in search, Google probably did a search algorithm update last weekend – but they did not confirm it. Google’s mobile first indexing is now on over 50% of Google’s search results. Google’s notifications for mobile-first indexing are delayed. Google’s John Mueller finally gave advice on the Medic Update. Google updated their link schemes […]

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Google: We Can Detect Automated Link Dropping

With all the chatter around links, negative SEO, the tools, etc – Google’s John Mueller said that the tools used to do automated link drops are “old school” and thus, Google has probably seen this behavior before. He basically said, Google is good at detecting them and ignoring these types of spam also. Here are […]

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SearchCap: Google Maps follow business, local voice survey & link building tools

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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Link building tool roundup: Site crawlers

Link building is hard work! Here’s how to utilize site crawling tools to make sure your effort pays off. Please visit Search Engine Land for the full article.

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Google: Word Count, Link Count, Anchor Text Ratios Are Not Indicative Of Quality

Google’s John Mueller responded on Twitter saying that word counts, anchor texts to word rations, number of backlinks, number of external links, the percentage of anchor text and so on is not “indicative of quality.” Here is the tweet and John’s response. None of those numbers are indicative of quality. — ð John ð (@JohnMu) […]

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SearchCap: Google family led icon, link building and SEO audits

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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Google: The Source Alone Of The Link Doesn't Make The Link Bad

Google’s John Mueller said on Twitter that the source of the link alone doesn’t make the link a bad link. It also depends on other factors. For example, John asked if the the destination owner placed the link on the source themselves or not. Here are the tweets from more context: Why would it be […]

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Case study: The tale of two internal link tweaks

Contributor Dave Davies shares a case study that shows how smart internal link building and targeted SEO can have a significant impact on rankings and traffic. Please visit Search Engine Land for the full article.

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