Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of industry collaboration. Please visit Search Engine Land for the full article.
Google’s John Mueller posted on Twitter asking about webmasters who have done medium to large web site migrations recently, about their experience. He asked “how did they go?” Adding later “are the fears well-founded, if you plan & follow-through systematically?” If you migrate your large to medium site domain name to a new domain name, […]
The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions. Please visit Search Engine Land for the full article.
Remember the Google update I reported in early March? One thing I left out of that story, intentionally, was some chatter that the those noticing a ranking decline around then may have had a bug with the popular Yoast plugin. I left it out because after reviewing the Black Hat World thread in detail, it […]
Three factors deserve special attention in developing an SEO strategy for online retailers. Contributor Manish Dudharejia shares how to take on the competition using each. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.
In the Google webmaster hangout last week, an SEO who is going on a job interview at a really huge web site, a news publisher he said, wanted some advice from Google’s John Mueller on how to impress them with his SEO skills. So he asked some questions about how really large sites can do […]
There appears to be a large Google ranking or algorithm update happening right now in the core Google web search results. I was on the fence about covering it this morning and decided to wait for tomorrow until I heard more chatter, but the chatter is espesially hot right now and SEOs keep asking me […]
While we wait for Google to educate us more on how crawl budget works at Google, more and more questions and answers are popping up around the topic. Google’s Gary Illyes and an SEO named Idan Ben Or have gone back and forth on Twitter about using the nofollow attribute to help with crawl budget […]