As you know, Google is making efforts to update their GoogleBot to crawl the more modern web. We reported it about it last week. But that bothered at least one SEO who complained that they worked on all these workarounds and now Google is going to ditch those workaround when this new GoogleBot goes live. […]
Using advanced techniques to make better predictions can help you stand out. Here’s a step-by-step guide to learning how to do a regression analysis. Please visit Search Engine Land for the full article.
It has been a while since we talked about the Google Medic Update, the big August 1st update, that seemed to have been one of the largest core ranking updates from Google this year. John Mueller from Google chimed in about it on Reddit basically suggesting that when looking at it, you shouldn’t look at […]
Guide Google to pages you want to rank, index them faster and keep them updated. Bring seasonal pages into focus to increase impressions. Please visit Search Engine Land for the full article.
If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience. Please visit Search Engine Land for the full article.
A rapidly changing industry calls for a business that responds with innovation. There’s no room for complacency. Learn how Soleo is shaping the pay-per-call industry. Please visit Search Engine Land for the full article.
Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions. The post 5 strategies to improve your ad copy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
More than 55 of the world’s most knowledgeable search marketers will present at Search Marketing Expo – SMX Advanced, June 12-14 in Seattle. You’ll learn advanced SEO and SEM tactics they’ve employed to deliver successful campaigns, and what to expect from search marketing in the coming year…. Please visit Search Engine Land for the full […]
Looking to take your e-commerce business to the next level? Columnist Trond Lyngbø has some SEO and content marketing advice for web shops. The post E-commerce companies can improve revenue by following these 5 tips appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Mobile devices now account for nearly 60 percent of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile consumers? Join us for an in-depth look at how to optimize your location-based marketing strategy for the mobile consumer. We’ll… Please visit Search Engine […]
Managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower… Please visit Search Engine Land for the full article.