Content

Most SEOs Say Redirect, Not 404, When Pruning Old Content

Cyrus Shepard posted a poll on Twitter asking SEOs what is better to do when pruning old content, to 301 redirect or 404 the page. That is if the page cannot be updated to have better content, what do you do? Either (a) Noindex/Remove (noindex, 404, 410) or (b) 301 Redirect to a relevant, better […]

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Aligning content and SEO for search success

Here are some best practices to get content and SEO teams working together throughout the creation process to ensure your pages are well-suited to succeed in organic search. Please visit Search Engine Land for the full article.

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You Got Work To Do If Robotted Out Pages Is Out Ranking Your Content In Google

Google’s John Mueller said on Twitter that if your content on your site is being outranked by robotted out pages, then you got work to do. In short, if you have a page on your site that you used the robots.txt file to tell Google not to crawl and it still outranks other relevant content […]

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Google JavaScript SEO Video On Making Content More Discoverable

Here is another video from Google’s Martin Splitt from their JavaScript SEO series. This one is named Essential JavaScript SEO tips and provides basic SEO techniques for JavaScript sites & web apps. This is the first video in the series that goes into more technical detail behind the more complex aspects to JavaScript and search. […]

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Using JavaScript to publish content? Here are 6 ways to view rendered HTML via desktop and mobile

Always test your pages using Google’s own tools and third-party resources to view the rendered HTML to make sure all your content is showing up. Please visit Search Engine Land for the full article.

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Google: Don't Stuff Content At The Bottom Of Your E-Commerce Category Pages

I am sure you all see it all the time when you are checking out e-commerce sites – content stuffed at the bottom of the product listings category pages. It is an easy way to get content on to the page and also not distract the user from seeing the product listings on the page. […]

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Optimizing content for voice search and virtual assistants for a competitive edge

Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns. Please visit Search Engine Land for the full article.

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Google Tests Bolding Content In Knowledge Panels

I cannot replicate this but some searchers are seeing Google bold the query they used in the knowledge panel blocks. Both Valentin Pletzer and Mordy Oberstein posted examples of this on Twitter. Again, every time I try to replicate it I come up empty handed, without any bold. Google will bold the text in the […]

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Google: We Don't Skip Indexing Content That Is Over-Saturated On The Web

Someone asked Google’s John Mueller if Google might skip crawling and indexing content that Google knows they have enough content around. So if you have a new blog post about title tags and SEO, will Google crawl and index that new post when Google knows they already crawled and indexed thousands of other posts about […]

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SinglePlatform and Moz partner for restaurant SEO and content distribution

Each company will help the other’s customers improve visibility and local discovery in search. Please visit Search Engine Land for the full article.

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Tips for optimizing content for voice search, virtual assistants

Voice search is coming. Here’s what you can do today to get ahead of the curve. Please visit Search Engine Land for the full article.

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