Change

Google’s internal SEO strategy: Make small changes, embrace change, consolidate

Google gave a rare glimpse into how they manage their 7,000 internal websites. Please visit Search Engine Land for the full article.

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Google: Don't Wait For Us To Change For Technical SEO

Google’s John Mueller was asked on Twitter about Google’s plans to upgrading their crawling to better support GoogleBot as Chrome 41. Basically giving GoogleBot the ability to crawl modern sites and JavaScript better. John said, don’t wait for Google to change – you should deploy sites that work with what GoogleBot currently supports. The specific […]

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Google: A Change In Structured Data Formats Won't Result In Drop In Indexed Pages

Google’s John Mueller said in a video hangout on Friday that changing your structured data format from microdata to JSON-LD would not lead to many of your pages being removed from the Google index. He said this in response to a complaint about this. John said this at the 52:39 mark into this past Friday’s […]

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SearchCap: Reports change in GSC, wasting SEO budgets, bid management & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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Search Buzz Video Recap: Google EU Fine, Image Search Change, Trump Idiot Bomb & Mobile First Indexing

This week, Google was fined a record breaking $5 billion by the EU for Android antitrust issues. Google Image search has updated their referral URLs for easier tracking. Trump got Googlebombed as an idiot in image search. Google still has some way to go to fully go mobile-first indexing. Google automatically can pick up broad […]

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Google Image Search To Change Referrer URL For Tracking

Google is updating the referrer URL from Google Image search in the upcoming months. This is super important news for anyone who has any web site that uses any form of analytics to track their incoming traffic. Those who use Google Analytics and nothing else, do not need to worry about this. But others might […]

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3 Ways Query Stream Ontologies Change Search

What are query stream ontologies, and how might they change search? Search engines trained us to use keywords when we searched – to try to guess what words or phrases might be the best ones to use to try to find something we are interested in. That we might have a situational or informational need […]

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How a Google Analytics change may be skewing your view of SEO’s value

Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue. The post How a Google Analytics change may be skewing your view of SEO’s value appeared first on… Please visit Search Engine Land for the […]

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Angie’s List is now free: What this change means for your business

Now that Angie’s List has removed their paywall, business owners may need to incorporate this site into their local SEO strategy. Columnist Brian Patterson explains why. The post Angie’s List is now free: What this change means for your business appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Brief change suggests local SEO ranking factors are different for branded queries

What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations. The post Brief change suggests local SEO ranking factors are different for branded queries appeared first… Please visit Search Engine Land for the full article.

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Google Crawl Rate May Change With CDNs Because GoogleBot Needs To Learn

The other day we reported that Google is seeking information from those who switched to CDNs and saw GoogleBot crawl rates change. Google’s Gary Illyes said then “if you switch to a cdn and your crawl rate drops, contact the googlebot team via the form in the crawl rate feature.” Someone asked him why would […]

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