Bing

SearchCap: Bing & Yahoo partner, Google News SEO & link ranking study

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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In-depth with Bing Webmaster Tools — the definitive guide

Get up close and personal with the functionality offered in Bing Webmaster Tools in this six-part series. Please visit Search Engine Land for the full article.

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Search Buzz Video Recap: Yelp Ghost Update, Google Featured Snippets, Bing Crawler & New Years

It has been a bit slow with the holiday and New Years season but we have some news for you all in the SEO world. We posted our monthly Google webmaster report. Yelp did an update a couple months ago that made reviews disappear. Google launched a new AMP feature for featured snippets. Google featured […]

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SearchCap: Bing robots.txt advice & technical SEO frameworks

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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Bing: We Ignore Default Robots Directives If There Is A Bingbot Section

Frédéric Dubut from Bing’s search team said on Twitter that if you create a specific robots.txt directive for Bingbot, their crawler, then Bing will only look at that specific section. So you should make sure that when you do that, copy all the directives from the default to the Bingbot section that you want Bing […]

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SearchCap: Google SEO, Bing Ads incentives & PPC

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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Bing: Machine Learning Leads To More Human Like Ranking In Search

Bing’s Frédéric Dubut said on Twitter and in a quote at Search Engine Journal that machine learning helps with scaling generalizing, which is how humans would manually rank search results. So using machine learning to rank search results is a good way to get Bing’s search results to look more human tailored and thus better. […]

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Bing Search Spam Fighter: Interesting Reality Check From SEOs

Frédéric Dubut is a Bing spam fighter, he works on search quality and safety at Bing – we quoted him here a few times. He attended the TechSEO Boost search conference yesterday and posted on Twitter “I always find it fascinating to hear the “reality check” from SEO folks.” What does he mean by that? […]

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Bing histograms reveal better business intelligence metrics with data distribution

Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is part one of a three-part series about Bing’s data distribution tools. Please visit Search Engine Land for the full article.

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Bing Ads Feature For Recurring Insertion Orders

Bing Ads announced a new feature that allows you to set up recurring insertion orders. That should help agencies and advertisers not forget to manually create IOs for their ad campaigns. You can set them up in a specific frequency and only change them when you need to. Bing said “with recurring insertion orders, you […]

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Search Buzz Video Recap: Google Halloween Update, Google News Changes, JavaScript SEO, Bing Ads, Matt Cutts & More

This week we covered what appears to be a targeted Google update that happened on Halloween. Google investigated publisher complaints around Google News and said they will release an update in the upcoming weeks to address some of them. Many SEOs now turn to EAT and the Google quality raters guidelines instead of links and […]

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