Associations

Google Denies Negative People Or Organizational Associations Can Downgrade Rankings

Google’s John Mueller was asked if Google’s algorithm can associate negative factors with people or organizations that would lead the unrelated site to be downgraded in their search results. John said he doesn’t believe Google has such an algorithm but then explores other possibilities. At the 27:32 mark into the video hangout, a site owner […]

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Google: Trust Associations & Memberships Are Not Used As Direct Ranking Factors

Since I posted about the the story the other day that Google does not use the BBB, Better Business Bureaus score or reviews as well as other third-party trust sites in their ranking algorithm it caused a lot of interesting and unexpected debate in the SEO industry. John Mueller from Google was asked again and […]

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