Google: Don't Use Different Title Tags For Mobile & Desktop Pages

Google: Don't Use Different Title Tags For Mobile & Desktop Pages

Do you know of web sites that use a strategy of showing a different title tag on the desktop version of a page, compared to the mobile version of that exact same page? Well, John Mueller of Google had to take a step back when someone asked about doing such a thing.

On Twitter John Mueller said “Taking a step back, why are you using separate title tags for desktop vs mobile?” He said, let’s take away mobile-first indexing – still, why would you do such a thing? What is the rational. The response was that they were told to do so by management. But why? I don’t understand it either.

Maybe they wanted shorter title tags for a different length headline snippet in Google’s mobile results? I am trying to figure out why.

Here is the communication:

You think you’ve seen it all when you report on SEO for almost 15 years and something new comes up every day.

Forum discussion at Twitter.

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