SEO tips

7 Real-World Tips for Better Social Engagement

Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with… Please visit Search Engine Land for the […]

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5 strategies to improve your ad copy

Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions. The post 5 strategies to improve your ad copy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Bing Ads To Stop Supporting Creation Of Standard Text Ads On July 31st

Bing announced that starting July 31st, 2017 they will stop supporting the creation of new and editing of existing standard text ads. Advertisers will only be able to create or edit ads using the extended text ads format. Bing did add that “all your existing standard text ads will continue to serve alongside expanded text […]

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Start Listening! 7 Real-World Tips for Better Social Engagement

Pepsi….Fox News….Uber. Look at recent headlines and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with social… Please visit Search Engine Land for the full […]

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3 tactics we’re using for Answer Boxes

The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips. The post 3 tactics we’re using for Answer Boxes appeared first on Search Engine Land. Please visit Search Engine Land for […]

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Simple tips to get your app indexed, ranked & installed

Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google’s “app pack” search results. The post Simple tips to get your app indexed, ranked & installed appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Evaluating PPC talent, part 1: Where to begin

How can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent. The post Evaluating PPC talent, part 1: Where to begin appeared… Please visit Search Engine Land […]

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Google Earth Day Logo – A Day Early

Tomorrow is Earth Day and Google has already started to push out their special Google Doodle, Google logo, for the day in places where tomorrow is today. The logo is animated and interactive, made up of 12 different slides. Google wrote that this Doodle “follows the story of a fox who dreams about an Earth […]

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Earth Day Google doodle offers up conservation tips to help save the planet

Google is using today’s doodle to promote conservation efforts and support the World Wildlife Fund, The Ocean Agency, and The Jane Goodall Institute. The post Earth Day Google doodle offers up conservation tips to help save the planet appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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4 tips to maximize content marketing performance

Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice. The post 4 tips to maximize content marketing performance appeared first on Search… Please visit Search Engine Land for the full […]

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Listen to your mother: Win Mother’s Day with humor and timing

Advertisers, have you put together your Mother’s Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms. The post Listen to your mother: Win Mother’s Day with humor and timing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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