Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results. The post Critical tips for navigating difficult client relationships appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google’s Meg S. announced in the Local Guides Forum that those who use Android can now upload videos to the local listings so viewers of those listings can see a more about the local business. Meg wrote “Local Guides on Android have the chance to add the first-ever videos to millions of places. The possibilities […]
Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down how to make your price extensions stand out on the results page. The post Eight insider tips for exceptional price extensions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Voice search is growing in popularity, yet many search marketers still don’t have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future. The post Key notes on optimizing for voice search: Conversation, content and context… Please visit Search Engine Land for […]
Producing great content is challenging enough, but creating lots of great content on a regular schedule can be overwhelming for many marketers. Contributor Jeremy Knauff lays out a system you can employ to achieve your content creation goals. The post 4 tips for becoming a content-producing… Please visit Search Engine Land for the full article.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: I Failed: The Google June 25th Update Shows No Patterns Over the past week or so, I’ve been collecting data on the June 25th […]
Google has updated the Test My Site feature in Google with a new user interface and design, plus they are bold enough to show you how many visitors you are losing because of your slow site speed and how you compare to competitors. The other stuff, the speed metrics and how to make your site […]
Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced. The post A winning process yields winning results: Conversion optimization tips from SMX Advanced appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted “position zero.” The post Featured snippets: Optimization tips & how to ID candidate snippets appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it. The post How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer appeared… Please visit Search Engine Land for […]
Before buying a book, people like to get a snapshot of how they’re about to spend a few hours reading. They’ll take a look at the synopsis, the preface, or even the prologue just to get a sense about whether they’ll like the book. Search result snippets are much the same; they help people decide […]