SEO tips

How to survive Google’s new local search world

Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and shares tips on how to keep your local business visible in the search results. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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Guide to paid media management software

Compare 9 leading vendors and get tips for evaluating and purchasing. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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SearchCap: Google shorter snippets, Google review notifications & paid search tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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Google Maps To Notify Customers When Businesses Respond To Reviews

Google announced on Twitter a small feature in the Google Local space that they will soon begin notifying via email when a business responds to a review you left them on Google Maps. So if a customer left a review for your business on Google Maps and you responded, Google will notify the person who […]

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Hooray! Google My Business descriptions are back

Contributor Joy Hawkins points out GMB has brought back the business description field and shares helpful tips on how a business owner can get the most marketing and sales mileage from it. The post Hooray! Google My Business descriptions are back appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

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So many paid search campaigns, so little time. Here’s how to stay ahead of it all.

Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns. The post So many paid search campaigns, so little time. Here’s how to stay ahead of it all. appeared first on… Please visit Search Engine […]

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#NoHacked 3.0:  Tips on prevention

Last week on #NoHacked, we have shared on hack detection and the reasons why you might get hacked. This week we focus on prevention and here are some tips for you! Top ways websites get hacked by spammers: Understanding how your site was compromised is an important part of protecting your site from attacks, here […]

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Getting your site ready for mobile-first indexing

When we announced almost a year ago that we’re experimenting with mobile-first indexing, we said we’d update publishers about our progress, something that we’ve done the past few months through public talks in office hours on Hangouts on Air and at conferences like Pubcon. To recap, currently our crawling, indexing, and ranking systems typically look at the desktop version of […]

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The nitty-gritty paid search account health check: Part 1

Whether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities. The post The nitty-gritty paid search account health check: Part 1 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Competitive analysis: Making your auction insights work for you

Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data. The post Competitive analysis: Making your auction insights work for you appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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