Google announced they are moving all of their Google Blogs from the blogspot.com domain to the googleblog.com domain. Why are they doing this? Google said “to help people recognize when they’re reading an official blog from Google.” Indeed that is important because there are many unofficial Google blogs on the blogspot domain that may appear […]
What role should keyword research play in your search marketing strategy? A very important one, argued SMX West speaker Tony Verre. Contributor Casie Gillette recaps Verre’s tips from last week’s conference. The post SMX West recap: Using search science for keyword research appeared first on… Please visit Search Engine Land for the full article.
In just two weeks, the largest vendor-agnostic gathering of professionals at the intersection of marketing and technology will happen in San Francisco — MarTech: The Marketing Tech Conference. MarTech’s two-track sessions will inspire you with real-life lessons, strategies and tips that… Please visit Search Engine Land for the full article.
What’s the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend. The post How To Grow Online Market Share Without Increasing Your PPC Budget appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
In order to beat the competition in search engine rankings, you must first know what they’re doing. Columnist Brian Harnish shares his tips for putting together a solid competitor analysis. The post How To Compile A Top-Notch Competitive Analysis For Search appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
Are you doing your due diligence when it comes to geographic optimizations? Columnist Amy Bishop shares tips to ensure your campaigns are running as efficiently as possible. The post Are You Digging Deeply Enough Into Geographic Optimizations? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Building links for local businesses often requires a different strategy from traditional link building. Columnist Greg Gifford offers actionable tips that you can put to use right now. The post 10 Local Link Building Tips for 2016 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google has begun sending webmasters and publishers notifications via the Google Search Console that they should begin looking to make AMP (accelerated mobile pages) for their news site. The notification says “implement accelerated mobile pages (AMP) for…: It goes on to explain that Google has detected that the site is news oriented and the site […]
South Yorkshire company Hawkify UK has announced a recent expansion, more than doubling the size of its team.
If you’ve read Scott Adams’ financial advice and my financial tips in case you win a startup lottery, then you might be interested in a few more pointers to good resources. Some web pages and books: – Don’t Play the Losers’ Game, by Henry Blodget. This is a short, accessible piece that explains why picking […]
Susan Brown, owner of Los Angeles gardening store Potted, recently updated her business listing on Google. Susan says, “Putting your business on Google lets people find you easily. Your directions are right there, your hours are right there, what you sell is right there.” Thanks to her decision, Susan has seen more customers walk through […]