SEO techniques

Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)

How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right. The post Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)… Please visit […]

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Daily Search Forum Recap: April 14, 2016

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Showing Green Ad Label To Some Users Google seems to be broadly testing changing the yellow ad label to a green colored ad […]

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Google Takes Action Against Publishers Who Do Clickjacking

The Google AdSense blog announced they are taking both automated and manual actions against publishers that use clickjacking techniques to trick users to click on ads. Basically, an ad might be placed in a location that a user thinks is real content, but the ad is hidden there so that when you click on the […]

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Daily Search Forum Recap: March 16, 2016

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: A Google Update Brewing? Showing Some Signals. Over the past week or so, I have been waiting day by day because I really have […]

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Google: No, We Don't Understand Text In Images

A question was posed to Google’s Gary Illye’s on Twitter if Google’s crawler and indexer understands the text embedded in an image, maybe through OCR or other techniques. I am surprised to hear Gary say no. Here is the set of tweets, maybe I am misinterpreting it: @Web4Raw I say no — Gary Illyes (@methode) […]

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