This comes as no surprise to anyone in our field that when Google published their State of Website Security in 2016 they documented that there was a 32% increase year (2016) over year (2015) of sites that got hacked. Google said they don’t expect this trend to slow, in fact, they believe there will be […]
We hope your year started out safe and secure!We wanted to share with you a summary of our 2016 work as we continue our #NoHacked campaign. Let’s start with some trends on hacked sites from the past year. State of Website Security in 2016 First off, some unfortunate news. We’ve seen an increase in the […]
Yesterday, Google released a new quality raters guidelines PDF document that was specifically updated to tell the quality raters how to spot and flag offensive, upsetting, inaccurate and hateful web pages in the search results. Paul Haahr, a lead search engineer at Google who celebrated his 15th year at the company, told us that Google […]
Google announced last night that they are enforcing their safe browsing violations to protect their searchers from landing on dangerous web sites. This is the malware, unwanted software, phishing, and social engineering prevention techniques Google has with Chrome and search. Google said they are now going to issue repeat offenders notifications via the Google Search […]
Columnist Lydia Jorden discusses techniques to digitize traditional marketing in a way that allows your brand to connect with its traditional audience while maintaining competitive local SERP positioning. The post Digitizing traditional marketing methods to compete in local search appeared first… Please visit Search Engine Land for the full article.
John Mueller responded to a question on Twitter this morning says all paid link spam reports are reviewed manually by humans at Google, i.e. Googlers. John wrote, “these are reviewed manually” when asked about the paid link report he submitted. Well, we did know this but it is always good to have it said multiple […]
In Google Search, our goal is to help users quickly find the best answers to their questions, regardless of the device they’re using. Today, we’re announcing two upcoming changes to mobile search results that make finding content easier for users. Simplifying mobile search results Two years ago, we added a mobile-friendly label to help users […]
We designed Marketing Land’s SocialPro to help you understand, navigate and leverage the richly varied but often confusing channels that make up the social media marketing universe. We’ll show you the most advanced, cutting-edge tactics and techniques to reach and engage with those… Please visit Search Engine Land for the full article.
You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques. The post 3 Google AdWords hacks to drive high-quality leads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Back in October of last year, Google warned webmasters about sneaky mobile redirects and that if you use them, they have the right to take action on your site. For some reason, Google said it again last night on Google+. They wrote: As mentioned in Webspam Report 2015 (https://goo.gl/dtZyAz), spam reports from users are an […]
How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right. The post Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)… Please visit […]