SEO techniques

Regression analysis to improve Google Ads performance

Using advanced techniques to make better predictions can help you stand out. Here’s a step-by-step guide to learning how to do a regression analysis. Please visit Search Engine Land for the full article.

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Google: Geolocation Redirects Are Okay

This is not a new topic, we’ve been saying this for probably over a decade and even Matt Cutts posted a video answer on it in 2013. But hey – John Mueller from Google answered it again. You are allowed to do geolocation based redirects, directing US users to your US site, German users to […]

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Google: We Don't Look at Max-Age Value Of JavaScript Or CSS Files For Search

Google’s John Mueller confirmed that Google won’t be looking at the max-age value of your JavaScript or CSS files when crawling and indexing those details. John Mueller said on Twitter “No, generally not for search” we do not look at that. Here are those tweets: No, generally not for search. — ð John ð (@JohnMu) […]

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Mobile-First indexing, structured data, images, and your site

It’s been two years since we started working on “mobile-first indexing” – crawling the web with smartphone Googlebot, similar to how most users access it. We’ve seen websites across the world embrace the mobile web, making fantastic websites that work on all kinds of devices. There’s still a lot to do, but today, we’re happy […]

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Reducing the time it takes to write meta descriptions for large websites

The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions. Please visit Search Engine Land for the full article.

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#NoHacked 3.0:  Fixing common hack cases

So far on #NoHacked, we have shared some tips on detection and prevention. Now that you are able to detect hack attack, we would like to introduce some common hacking techniques and guides on how to fix them! Fixing the Cloaked Keywords and Links Hack The cloaked keywords and link hack automatically creates many pages […]

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New: Google AdSense Bans Pop Up Or Pop Under Ads

Google announced that their AdSense product has updated their ad policies to disallow Google AdSense ads from showing on pages that are triggered by pop up or pop under techniques. In addition, you can not use Google AdSense ads on any web site that deploys pop under ads. Google wrote: To simplify our policies, we […]

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New study on featured snippets within Google reveals growth & optimization techniques

Study shows nearly 30% of the Google results have featured snippets. The post New study on featured snippets within Google reveals growth & optimization techniques appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google says it has reduced fake Google Maps listings by 70% since 2015

Company cites machine learning and new business verification techniques as main reasons for the decline. The post Google says it has reduced fake Google Maps listings by 70% since 2015 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Daily Search Forum Recap: April 4, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: April 2017 Google Webmaster Report Well, this month we were introduced to a new algorithm update named Fred which happened on March 8th and […]

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Google: There Were Other Updates Around The Release Of Fred

When I reported on the Fred update that hit on March 8th and came up with my analysis, I said several times – there were sites that 100% saw a dive in their Google traffic that did not match up with the other sites. Google’s Gary Illyes confirmed over the weekend that when Fred was […]

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