In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs. The post SEM account management: Part 1 — How to avoid getting fired appeared first on Search Engine Land. Please visit Search Engine Land […]
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them. The post Should PPC agencies be scared of automation? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Aaron Bradly, one of the hawks of schema and markup, noticed Google showing early access to schema support for job listings, plus many others on it’s way. The page is at the pilot features section. Currently, I see links to carousels, data feeds, service web and live coverage. All of those pages 404 when I […]
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Search Algorithm Update February 7th We just had some Google algorithm update a week ago potentially targeting spammy links I believe. And now […]
AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns. The post How to use device bid adjustments, straight from Google appeared first on Search Engine Land. Please visit Search Engine Land for the […]
Google blames “technical bug.” Sanders continues to show as having The post Google returns special presidential candidates box that previously omitted Donald Trump appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google’s Gary Illyes confirms that any 301, 302, 3xx redirect does not lose any PageRank value. The post Google: There is no PageRank dilution when using 301, 302, or 30x redirects anymore appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Personalization. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the implementation by ignoring the organizational/people issues, and you’ll miss the window of advantage marketing technologies provide. Don’t miss the window. Attend… Please visit Search Engine Land for the full article.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords expanded ads, Google Maps UI changes & More appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
@ChrisRussell shared an example of a featured snippet in Google that is in the form of a nicely structured table. That isn’t new but I wanted to show you how quickly featured snippets not only come and go for specific sites or queries, but also how they change. Glenn Gabe is one person I know […]