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Get started with marketing automation–learn the terms you need to know

Your cheat sheet to demystifying marketing automation. Please visit Search Engine Land for the full article.

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Updated for 2018! Enterprise Local Marketing Automation Platforms: A Marketer’s Guide

Learn everything you need to know about local marketing automation platforms. Please visit Search Engine Land for the full article.

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Google Member Prices In Hotel Listings From Google One?

A number of people over the past few days have been noticing “Member Price” with the new Google One logo next to it. It is unclear how any of this works but it seems those that enroll in Google One are getting discounts in Google’s hotel search results. Here is a screen shot from Az […]

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State of Local Marketing Report 2018

Learn where marketing dollars are being spent and proving most effective. Please visit Search Engine Land for the full article.

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Our wake-up call to improve an industry

A rapidly changing industry calls for a business that responds with innovation. There’s no room for complacency. Learn how Soleo is shaping the pay-per-call industry. Please visit Search Engine Land for the full article.

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Google Assistant Smart Displays For Viewing, Not Just Listening

Last week, Google announced the highly anticipated smart display support for the Google Assistant. Basically Google Home devices that show you the answer, in addition to speak to you with the answer. Google said they are now launching “smart Displays, a new category of devices for the smart home that brings the Google Assistant to […]

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Google Ads Updates Landing Page Parameters Options

Google announced on Twitter yesterday that they have added “two changes to make it easier to specify landing page parameters.” Specifically (1) Final URL Suffix is now available in Google Ads and (2) the number of custom parameters available has also increased from 3 to 8. Why did Google make these changes? Well because of […]

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Google AdWords Officially Redirects To Google Ads

A month ago, Google told us they are rebranding AdWords to Google Ads after 17+ years of using the brand name AdWords for their search ad product. That has happened as of this morning. When you go to adwords.google.com you are now redirected to ads.google.com and the AdWords logo and branding is gone. The Google […]

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Google Adds People Also Search For Box For Search Ads

The people also ask box which launched in Google organic desktop results in February 2018 has also launched last month for the Google search ads on desktop. This was only recently spotted by John Leo Weber on Twitter and Ginny Marvin got confirmation from Google. Google explained this launched with the search ads back in […]

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Check out the new SMX East agenda

Learn actionable tactics on site speed and audience targeting and gain insights on building successful campaigns. Please visit Search Engine Land for the full article.

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Google My Business Insights adds queries used to find your business

Learn how people find your business in Google Maps and local search within Google My Business Insights with this new report. Please visit Search Engine Land for the full article.

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